Social Media Strategist

Chesapeake, VA
Full Time
BECO Asset Management
Mid Level
Are you a creative powerhouse with a passion for building unforgettable online brands? We’re looking for a bold and innovative Social Media Strategist to take the digital voice of BECO Asset Management, OBEC Hospitality, Blue Hippo Car Wash, and our growing family of companies to the next level.

In this dynamic dual-role position, you’ll serve as both a day-to-day coordinator and a high-level strategist—crafting content that captivates, inspires, and grows our audience across platforms. You'll collaborate closely with our Director of Marketing to bring fresh ideas to life, stay ahead of social trends, and drive meaningful engagement that creates real-world impact.

The ideal candidate thrives at the intersection of creativity and data and can confidently juggle multiple brand voices while maintaining consistency and impact. If you're energized by shaping brand identities, creating scroll-stopping content, and leading the charge in a fast-paced, in-person, and collaborative environment, we want to hear from you.

Key Responsibilities:
📸 Content Creation & Execution
  • Develop and maintain a monthly content calendar for each brand
  • Create original content (graphics, short-form video, Reels, Stories, static posts)
  • Schedule and publish posts across Instagram, Facebook, TikTok, LinkedIn, and other platforms
  • Monitor community engagement, respond to comments and messages, and escalate concerns as needed
  • Capture content in the field at events, job sites, or business locations
🎯 Campaign Strategy & Optimization
  • Plan and execute strategic marketing campaigns tailored to each platform and audience
  • Manage and optimize paid social advertising, including boosted posts, retargeting, and lead generation
  • Research trends, hashtags, and competitors to inform creative direction
  • Coordinate content rollouts for promotions, events, and key milestones
📊 Analytics & Reporting
  • Track post performance using native analytics and scheduling tools
  • Analyze KPIs (reach, engagement, conversions) to assess effectiveness
  • Prepare monthly reports highlighting wins, challenges, and recommendations
  • Use insights to refine content and improve results
🤝 Collaboration & Brand Stewardship
  • Partner with internal stakeholders, designers, and marketing leadership to maintain brand consistency
  • Align messaging with the broader goals of each business unit
  • Support integrated campaigns by repurposing social content for email, web, and print
  • Attend occasional events or openings to capture real-time, behind-the-scenes content
Qualifications:
  • 2–4 years of experience in social media marketing, content creation, or digital strategy
  • Strong portfolio of on-brand content across various platforms
  • Proficiency with tools like Canva, CapCut, Meta Business Suite, Later, Hootsuite, or Buffer
  • Hands-on experience with Meta Ads Manager or similar platforms
  • Excellent writing, editing, and storytelling skills
  • Ability to work independently and manage multiple brand voices simultaneously
  • Willingness to travel locally to business locations and attend occasional evening/weekend events
Preferred Experience:
  • Experience managing social media for multi-location or multi-industry brands
  • Light graphic design or video editing portfolio
  • Familiarity with Google Analytics, SEO principles, and email marketing tools is a plus

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